We've been independently researching and testing products for over 120 years. If you buy through our links, we may earn a commission. Learn more about our review process.
An eyeshadow primer's importance gets a bit lost in the shuffle when you're busy eyeing colorful eyeshadow palettes, fail-proof eyeliner and top-rated mascaras. But, just picture going the whole day with eyeshadow that doesn't budge. It'd certainly make those tedious minutes spent perfecting an eyeshadow look or fussing with winged eyeliner worthwhile. What's more, like a great primer for face makeup, the best shadow primers can extend your look from day to night, putting quick-fading eyeshadow in the rearview.
In finding the best eyeshadow primers, we rounded up favorites from our product pros across Good Housekeeping, must-haves from makeup artists and ones with top-rated online reviews. Ahead are the best eyeshadow primers that'll make all the difference in you wearing your makeup on your eyelids and having it smeared across your temples. (Pro tip: For an even more foolproof measure, combine eyeshadow primer with a setting spray to lock it in.)
Our top picks:
BEST VALUE EYESHADOW PRIMER
NYX Professional Makeup Ultimate Shadow & Liner Vegan Eye Primer
Read more
Read on for Los Angeles-based makeup artist Kymberli Williams's expert tips on how to shop for an eyeshadow primer. Looking for more flawless bases? Check out our guides to the best primers out there for dry skin to oily skin.
1
BEST OVERALL EYESHADOW PRIMER
Urban Decay Cosmetics Original Eyeshadow Primer Potion
Pros
- Non-drying formula
- Extends eyeshadow looks for hours
- Suitable for all skin types
Cons
Nix eye shadow creasing and budging with Urban Decay's Primer Potion. A GH editor go-to, it lays a flawless base for smooth eye makeup application. Boasting 24-hour wear, one beauty pro attests to its formula: "This was the first ever eyeshadow primer I tried, and I've never looked back," she said. "It's a must for increasing the longevity of your look." What's more, several of our product experts who have dry to oily to sensitive skin stash it in their makeup bags. Available in four different shades, plus an anti-aging option, the translucent matte is for everyday wear while the shimmery base boosts colorful looks. "Other primers I've tried have been cakey, emphasized creases around my eyes or turned the shadow or liner I layered over it a strange color," another added.
Shades | 4 |
---|---|
Size | 0.33 oz |
2
BEST VALUE EYESHADOW PRIMER
NYX Professional Makeup Ultimate Shadow & Liner Vegan Eye Primer
Pros
- Budget-friendly
- Formulated to be non-drying on eyelids
Cons
- Some online reviews said it was too tacky
At the budget price of $10, the NYX eye primer comes in four versatile shades, which is more than most eyeshadow primers out there. Our pros appreciate that it's formulated with vitamin E, which aims to nourish and can make it non-drying on eyelids. The stick applicator layers the product with an easy swipe, too. While some online reviewers said it made eyeshadow look smooth on skin, others complained of its tackiness.
Shades | 4 |
---|---|
Value | 0.27 oz |
3
BEST LONG-LASTING EYESHADOW PRIMER
Too Faced Shadow Insurance 24-Hour Eye Primer
Pros
- Easy makeup removal
- A little bit goes a long way
Cons
- Not as much product included
Add a subtle gorgeous shimmer to eye makeup with this Too Faced eyeshadow primer. "Just a few small dabs will keep everything in place for the entire day, no matter what," attests Senior Editor Kayla Keegan. Formulated with occlusives like silicones and oils, it's made to feel smooth to the touch, which can make it easier to layer powders over. The lightweight primer boasts a 24-hour staying formula. Rest assured, when it comes time for winding down, it comes off with ease — no harsh scrubbing required, according to Keegan. While a little bit goes a long way, just note that there's not as much product in this tube.
Shades | 1 |
---|---|
Size | 0.093 oz |
4
BEST SMOOTHING EYESHADOW PRIMER
Fenty Beauty by Rihanna Pro Filt'r Amplifying Eye Primer
Pros
- Budge-proof formula
- Natural finish
Cons
- Some online reviewers noted it was a bit difficult to blend
A makeup artist favorite, the Fenty Beauty eyeshadow primer makes eyeshadows brighter and smoother, plus a tacky texture that'll prevent eyeshadow from budging or creasing. Williams raves about its long-lasting staying power and says, "It looks beautiful on any skin tone." Though hyping a crease-proof formula, some online reviews found it took more effort to blend.
Shades | 1 |
---|---|
Size | 0.27 oz |
Advertisement - Continue Reading Below
5
BEST EYESHADOW PRIMER FOR MATURE SKIN
MILK MAKEUP Hydro Grip Eyeshadow and Concealer Primer
Pros
- Made with skin-smoothing niacinamide
- Invisible finish
Cons
- Took more time to dry, according to online reviews
While we haven't tried this pick, GH beauty editors rate the brand's sister setting spray for turning makeup looks budge-proof. The eyeshadow primer uses hydrating hyaluronic acid and smoothing niacinamide, as some Sephora reviewers said it smoothed out the appearance of fine lines for their concealer and eyeshadow. Other customers said it took ample time to dry down to its invisible finish.
6
BEST EYESHADOW PRIMER FOR OILY LIDS
NARS Tinted Smudge Proof Eyeshadow Base
Pros
- Mattifies eyelids
- Easy-to-blend creamy formula
Cons
- Frequently sold out
Beloved by the beauty community, this high-end eye makeup primer is constantly sold out. Flaunting a seamless canvas for eyeshadow, Nars claims that its formula will prevent smudging, creasing and caking. While we haven't tried this pick, one GH editor loves the brand's creamy concealer that offers a fuss-free formula. Nars says its eye base offers a blendable primer that mattifies once dry. Available in a light, neutral shade, it should boost natural makeup looks, while its white shade can make colored shadows pop.
Shades | 4 |
---|---|
Size | 0.28 oz |
Advertisement - Continue Reading Below
7
BEST DRUGSTORE EYESHADOW PRIMER
e.l.f. Luminous Putty Primer
Pros
- Blurs the appearance of pores
- Feels creamy and hydrating
Cons
- May be slightly oily to some skin types
Doubling as an all-over face primer, e.l.f.'s Putty Primer makes eyeshadow glow. Its balm formula — uniquely made with marshmallow extract — feels creamy and hydrating on skin. One GH product expert enjoys the drugstore primer's lightweight texture on her sensitive skin. "It lays a smooth base for makeup without making my eyelids feel oily," she says. However, oily skin types may find the moisturizing formula on the greasy side.
Shades | 1 |
---|---|
Size | 0.74 oz |
Pros
- Won't settle into fine lines
- Wide range of shades
Cons
- Longer drying time
Want to skip the extra step of a separate primer? With an impressive full-coverage finish, Tarte's concealer doubles as an eyeshadow base. One GH editor finds it primes and preps eyelids with a mere swipe, thanks to its jumbo applicator. Its shea butter formula feels creamy and hydrating, while it dries down to a smooth finish. As a concealer, it touts 16 hours of wear with 12 of those hours working against creasing into fine lines and wrinkles. "I often get redness on my eyelids and love how this covers that up with ease," says one pro. It takes a tad longer to set than a traditional eyeshadow primer.
Shades | 35 |
---|---|
Size | 0.33 oz |
Advertisement - Continue Reading Below
Pros
- Easy to blend
- Versatile shades for different makeup looks
Cons
- More difficult to ship from the UK
Williams attests to this eyeshadow base's blendable formula for beginners. "It’s user-friendly for everyone, so you don’t have to be a makeup artist to use them," she says. "They’re based in the UK but they deliver so fast." With 12 shades available on the brand's official UK site, you can be a bit of a chameleon with makeup looks.
Shades | 12 |
---|---|
Size | 0.5 oz |
10
BEST EYESHADOW PRIMER FOR HYPERPIGMENTATION
Benefit Cosmetics Benefit Cosmetics Stay Don't Stray Eyeshadow Primer
Pros
- Vitamins C and E can even out complexions
- Easy wand applicator
Cons
- Not as long lasting as other primers
We appreciate that Benefit Cosmetic's eyeshadow primer is formulated with vitamins C and E, which are skincare ingredients known for anti-aging and evening out hyperpigmentation. Some online reviewers noted it helped reduced the appearance of redness and dark circles around their eyelids. It also comes with a wand applicator that makes it much easier to swipe on. A few Ulta users noted, however, that it didn't make eyeshadow last quite as long as other primers they'd tried.
Shades | 1 |
---|---|
Size | 0.33 oz |
Advertisement - Continue Reading Below
What to consider when shopping for an eyeshadow primer
✔️ Shades: Depending on your makeup look, you can pick from different base colors to boost your eyeshadow. Williams recommends skin-like primers for more subdued makeup looks that let your natural eyelid color peek through. For a more dramatic look, use a white base to make the colors look vibrant. A base with the same skin tone or a few shades lighter than the skin gives a glamorous look as it subtly brightens the eye area, she says.
✔️ Texture: Primers with a tacky base mean that eyeshadow pigment will stick on easier and blend smoothly. "It also prevents eyeshadows from creasing, creating a long-lasting look," Williams adds. "Some primers also help eyeshadows stay waterproof."
Why trust Good Housekeeping?
Jacqueline Saguin is an associate product and reviews editor who covers all things beauty, including skincare, makeup and hair. Consulting both a professional makeup artist and GH's team of product experts, she scoured recommendations from industry experts to round up the best picks out there. She's personally tried a few of our above picks — including Urban Decay and e.l.f. — and has a keen eye for identifying favorable skincare ingredients thanks to frequent collaborations with our Beauty Lab chemists and scientists and their rigorous research on product claims and ingredient lists.
Jacqueline Saguin
Jacqueline (she/her) was a commerce editor for Good Housekeeping from 2021 to 2024. Prior to joining GH, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.